I’m a big believer that writing should be part of a maker’s practice, alongside the making and the hundred other tasks that need to be done to run a creative business. I see words as another raw material, ready to be transformed into something special. But, as with any raw material, things don’t spontaneously transform; that’s where an element of skill comes into it, where the benefits of practising can be seen. I think it’s not a stretch to say that many makers do not consider themselves wordsmiths. They are not as confident translating the ideas behind their making into text for their audience to engage with. Something happens when faced with a deadline, we sit at the computer expecting to be able to pull the perfect words out of somewhere, without any warm-up or planning. It’s no wonder that we find it so frustrating when things don’t come out right.
The trick is to develop a routine of telling yourself, through writing, what you are doing. Of examining and articulating your making practice on the page. By starting a writing routine, you will find your natural voice, your own way of describing what you do, and, it will start to get easier. By building up a bank of text, little and often, you will already have to hand a lot of the material you need when that big application arrives, or you need to re-work your website or send off some text for a show.
As part of this blog I’m going to share with you tips for establishing a writing routine, exercises you can do at any time to help you investigate your making practice and craft words that reflect your work. There will be very specific posts on how to write certain types of text, and there will no doubt be random waffling posts on why writing matters and how we can all learn to become more comfortable with the writing we need to do. Because ultimately that’s what I’m here for, to help you feel more confident about the work you do, including the writing. I’m looking forward to it, I hope you’ll join me.